esercizio avanzato5

Aprile 14, 2020/0 Commenti/da Berlino Schule

Werden Auge, Nase, Ohr positiv stimuliert, überträgt der Kunde sein Wohlbefinden auf die präsentierte Ware oder das Geschäft insgesamt. Streng rationale Kaufkriterien verlieren an Wirksamkeit und aus dem momentanen guten Gefühl heraus wird eine Kaufentscheidung gefällt, die ohne diese psychologisch ausgetüftelten Sinnesanreize vielleicht nie zustande gekommen wäre.

Was ist der richtige Ausdruck?

Marketing ist grundlegend für den Verkauf von Produkten

Man soll nicht daran denken, welche Produkte man wirklich braucht

Streng rationale Kaufkriterien sind stärker als impulsive Käufe

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esercizio avanzato5

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